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Social Networking: Should it be More About Relationship Building Than Selling?

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Mary S. Butler, moderator of the Social Networking panel at the 2009 Automotive Internet Roundtable Introducing the panelists for the Social Networking panel at the 2009 Automotive Internet Roundtable

At last month’s J.D. Power 2009 Automotive Internet Roundtable I moderated a well-received panel on social networking and how it is being used by automotive industry professionals. I was fortunate enough to line up a panel of industry thought leaders and social practitioners in the digital automotive space. They were:

  • Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
  • Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
  • Tom Chisholm, Midwest Sales Director, Facebook
  • Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
  • Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)

Based on the dozens of questions we received from the audience (responses were posted from the @SocialDealers Twitter profile), it’s evident that this topic is of high interest to dealers, automakers and third-party sites. I’m hoping a followup panel that concentrates on the importance of content strategy when it comes to Social and SEO will be assembled for the 2010 Automotive Internet Roundtable.

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