At last month’s J.D. Power 2009 Automotive Internet Roundtable I moderated a well-received panel on social networking and how it is being used by automotive industry professionals. I was fortunate enough to line up a panel of industry thought leaders and social practitioners in the digital automotive space. They were:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Based on the dozens of questions we received from the audience (responses were posted from the @SocialDealers Twitter profile), it’s evident that this topic is of high interest to dealers, automakers and third-party sites. I’m hoping a followup panel that concentrates on the importance of content strategy when it comes to Social and SEO will be assembled for the 2010 Automotive Internet Roundtable.
Related links:
- Video of the Social Networking panel at the 2009 Automotive Roundtable; J.D. Power, Oct. 15, 2009
- Social Networking Panel J.D. Power Automotive Internet Roundtable; ADM Community, Oct. 18, 2009